Designed to fail: An absence of commitment

Ugh! photo by Nathan Dumlao on Unsplash

I had a discussion recently with someone about a not entirely uncommon situation consultants can find themselves in. You get hired to solve a problem, but the reason they have hired the work out rather than do it internally is because they aren’t really committed to making the project a success. What do you need to know to best deal with this situation?

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Designers are developers

It’s common in the web and app development industry for stakeholders to make a distinction between “designers” and “developers”. One of the things I’ve noted about this distinction is that it opens the door to antagonistic perceptions and even behaviors between the two camps. At a conference a few years ago, in the presence of developers expressing disparaging views regarding designers, I suggested that, “Designers are developers.” The deafening silence suggested I had to explain what I meant:

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