Put things close together, and viewers will associate them with one another.
If two things are the same shape, size, color, or orientation, for instance, viewers will also associate them with each other.
Our eyes want to see continuous lines and curves formed by the alignment of smaller elements.
We also want to see simple closed forms, such as rectangles and blobs of whitespace, that aren’t explicitly drawn for us.
1 “Usability First - Usability Glossary - affordance | Usability First.” Usability First: Usability in Website and Software Design. http://www.usabilityfirst.com/glossary/affordance/ (accessed August 8, 2011). Note that this definition is one that is very specific to interaction-design. See 2 and 3 for a more complete discussion.
2 Norman, Don. “Don Norman’s jnd.org / Affordances and Design.” Don Norman’s jnd.org / user advocacy and human-centered design. http://www.jnd.org/dn.mss/affordances_and_design.html (accessed August 8, 2011).
3 Soegaard, Mads. “Affordances.” Interaction-Design.org. http://www.interaction-design.org/encyclopedia/affordances.html (accessed August 8, 2011).
4 Tidwell, Jenifer. “Organizing the Page: Layout of Page Elements.” In Designing interfaces. 2 ed. Sebastopol, CA: O’Reilly, 2011. 131–189.